Who we are

Based in the freezing north of Europe, we are specialized in quantitative research and panel building for social and market research. Our main focus is Denmark with an inhouse panel of more than 12,000 panelists. On top of that we are represented with panels in Norway, Iceland, UK, Ireland, Bulgaria, USA and Australia.

Through a unique hub of panels, we can reach more than 20 million panelists in 75 countries.

Whether you need sampling for a national or multi country study, we can help you get the answers you need.

We are able to provide sampling or full service solutions. So depending on your needs, we can assist with survey design, secondary research, analysis and presentations.


We run our own panels in Denmark, Norway, Iceland, UK, Ireland, Bulgaria, USA and Australia.


Beside our own panels, we offer competitive sampling from more than 20 million respondents worldwide.

Completes per year

Our highly engaged panelists are always ready to participate in research.

Targeting variables

Target specific respondents using the many profiling questions available. This means higher incidence rate and higher panelist satisfication – thus higher quality responses.

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What we do


Audience insights

Surveys & Analysis

Custom work

Memberships & Certifications

Independent Consultants Group

Market Research Society

Advanced Certificate for Market & Social Research